Submitted by Nikki_00 on Sat, 02/09/2008 - 16:21.
Our class discussion on Friday about the documentary 'Helvetica' put us on a tangent about fonts and their innate attributes. I agree that the font Helvetica has a neutral undertone that it relies more on the content behind the font rather than the font type itself. However, the same can be argued or denied about other fonts as well. For example, in the attachment file, I have uploaded a random story typed in four different font types. The idea is that when reading the exact same story in different fonts you [the reader] create a distinctive setting for the story without really knowing the facts. I assume this is the case because of the association that drawn between the content of the text and the font itself. In reference to the attached file, example #1 gives the reader the impression that the war is set during the middle ages. Example #2, is assumed to be futuristic, a sort of star wars epic. Example #3 alludes to a sort of Persian or Middle Eastern war. Finally, example #4 could be assumed to be a made up story by some random person for a homework assignment. These four fonts have their own unique characteristics and personalities. read more »
