Submitted by nitaip on Sat, 02/23/2008 - 12:34.
Brand logos are probably the most evident examples of imagetext at work. Elements of text (language, words, names, letters) and elements of image (color, shape, visual structure) become co-dependent and create a new, instantly recognizable hybrid form, and ultimately, the logo itself becomes a standalone product, capable of manipulation while still retaining recognizability. Google, for example, changes its logo somewhat during important events. A snowman might adorn one of the O's during Christmas season, or a turkey and a cornucopia might decorate the G and E, for example. Since the basic elements of the Google logo (font, structure, color) remain the same, our minds still process the input as a play on the original logo, rather than an entirely new logo altogether. The most fundamental elements of imagetext persist. read more »
